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January 22, 2021: 12:00 AM EST
The London-based better-for-you snack producer’s aggressive strategy to become a serious player in the mainstream savory snacks area includes expansion of its U.K. distribution network by 1,500 percent. The company has secured listings with Sainsbury’s, Holland & Barret online. and Ocado for its range of better-for-you Popped Lotus Seeds. The seeds are roasted rather than fried and contain fewer than 90 calories a pack, 60 percent less fat than regular potato crisps, and are protein rich, vegan, and low GI, with no artificial ingredients, or preservatives. They are also free of allergens, gluten, palm oil, MSG, and GMOs. To further its overall strategy the company has also implemented a rebrand and hired a commercial consultant to provide guidance on driving snack sales.
Gill Hyslop, "Native Snacks expands retail footprint by 1,500 percent", BakeryAndSnacks.com, January 22, 2021, © William Reed Business Media Ltd
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