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Natural Sweeteners Registering More On Moms’ Radar As Alternative To Sugar

January 14, 2010: 09:31 PM EST
Most mothers who do the basic food shopping for their families still choose sugar as the added sweetener for the home, but they’re not entirely happy about it, according to a consumer survey jointly conducted by a marketing consultancy and the maker of the stevia-based sweetener Reb-A. As many as 85 per cent of moms worry about how much sugar is consumed by their families, thanks to the obesity epidemic, but about the same number have doubts about non-natural alternative sweeteners. Not unexpectedly, Reb-A maker PureCircle says natural sweeteners like stevia are beginning to captures moms’ attention.
Joysa Winter, "Pure Circle survey shows moms have conflicted feelings about sugar", Functional Ingredients Magazine, January 14, 2010, © Penton Media, Inc.
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