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Nature Valley’s New Wrapper Designated As “Store Drop-Off Recyclable”

February 16, 2021: 12:00 AM EST
General Mills’ Minneapolis-based granola product brand has introduced an unpatented plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle, a program for recycling plastic bags, wraps, and films that can't be recycled via curbside recycling bins. The newly packaged Crunchy granola bars will arrive on store shelves this spring, bringing the company closer to its goal of 100 percent recyclable packaging by 2025. According to the company, more than 90 percent of Americans – about 295 million people – live within 10 miles of a Store Drop-Off recycling location. Nature Valley did not patent the wrapper technology, so other food brands are welcome to use it. 
"Nature Valley Launches First-Ever Store Drop-Off Recyclable Snack Bar Wrapper", Business Wire, February 16, 2021, © Business Wire, Inc.
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