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NatureBox Shifts Its Office Snacks Business To Company-Subsidized Home Snacks

August 31, 2020: 12:00 AM EST
As the office snacks business collapsed amid pandemic lockdowns and closings, the California  company shifted to a new business model: delivering subsidized snacks to employees working at home. NatureBox says the approach didn’t work in every case, mainly because keeping remote-working employees stocked in snacks is not a top priority with all the pressure to cut costs. But many firms are eager to continue offering snacks to show appreciation for staff working at home. For $25 per employee each month, the company delivers customized snack boxes directly to employees at home or at the office. A second option is to give a free corporate membership to employees who can buy discounted better-for-you snacks themselves.[Image Credit: © NatureBox]
Elaine Watson, "‘We’re putting our account on pause, because no one’s in the office…’ NatureBox CEO on pivoting in a pandemic and ‘work-from-home snacks’", FoodNavigator-USA.com, August 31, 2020, © William Reed Business Media Ltd
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