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Nestlé Cereals Creates Interactive Metaverse Experience With Emphasis On Sustainability

April 18, 2023: 12:00 AM EST
Nestlé Cereals has created an interactive metaverse experience called the Nestlé Cereals Metaclub, hosted on Decentraland. Through the Metaclub, Nestlé aims to engage with younger audiences in the Middle East and educate them on sustainability issues. It will feature 10 virtual attractions, bringing together access to sustainability themed online challenges, NFTs with real life rewards, and a digital Anghami lounge featuring specially curated playlists with free Anghami Plus subscriptions. With a special focus on regenerative agriculture, it will also feature a dedicated Rainforest Corner, in partnership with the Rainforest Alliance, to raise awareness for sustainability projects and encourage donations. A Nestlé Cocoa Plan Zone further spotlights how the company responsibility sources its cocoa.
"Nestle Cereals becomes first breakfast cereal business to enter the Metaverse", Zawya, April 18, 2023, © Zawya
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