We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Nestlé Cereals Creates Interactive Metaverse Experience With Emphasis On Sustainability

April 18, 2023: 12:00 AM EST
Nestlé Cereals has created an interactive metaverse experience called the Nestlé Cereals Metaclub, hosted on Decentraland. Through the Metaclub, Nestlé aims to engage with younger audiences in the Middle East and educate them on sustainability issues. It will feature 10 virtual attractions, bringing together access to sustainability themed online challenges, NFTs with real life rewards, and a digital Anghami lounge featuring specially curated playlists with free Anghami Plus subscriptions. With a special focus on regenerative agriculture, it will also feature a dedicated Rainforest Corner, in partnership with the Rainforest Alliance, to raise awareness for sustainability projects and encourage donations. A Nestlé Cocoa Plan Zone further spotlights how the company responsibility sources its cocoa.
"Nestle Cereals becomes first breakfast cereal business to enter the Metaverse", Zawya, April 18, 2023, © Zawya
Domains
FOOD BUSINESS NEWS
Market Segments
News
Companies
Innovation
Bakery & Cereals
Geographies
Worldwide
EMEA
Middle East- Africa
Categories
Business News
Companies
Companies, Organizations
Innovation & New Ideas
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.