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Nestlé Delists Non-HFSS Cereal Shreddies The Simple One

July 30, 2022: 12:00 AM EST
Nestlé has announced it is delisting Shreddies The Simple One, its non-HFSS alternative to the popular breakfast cereal. Shreddies The Simple One launched in April 2021 amid U.K. government efforts to reduce promotions and advertising of products high in fat, sugar, or salt. The cereal contained 5 percent less sugar than the original, with fewer and more natural ingredients, including whole grain wheat, fruit puree and date syrup.  
Simon Harvey , "Nestlé shelves non-HFSS Shreddies The Simple One breakfast cereal", just-food global news, July 30, 2022, © GlobalData plc
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