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Nestlé Enhances Its “Nutrition Compass” Food Labeling System

August 18, 2011: 12:32 PM EST
Nestlé announced that it has revised its Nutritional Compass food label imprint, found on 97 percent of its products globally, to help consumers “make more informed choices about a healthy balanced diet and lifestyle.” The Compass comprises four information boxes that form a circle around the corporate logo. The company has added a “Good Question” box with product specific queries that are answered in a “Good to Know” box. A “Good to Remember” box offering supporting information has been merged with a “Good to Talk” box providing company contact details. Lastly, a Nutritional Information box states nutrient content, such as amounts of protein, carbohydrate, fat and sugar.
"Nestlé Nutritional Compass points consumers in healthy direction", News release, Nestlé, August 18, 2011, © Nestlé
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