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Nestlé Hopes New Drinks For Elderly Will Bolster Sagging Nutrition Sales

January 17, 2010: 03:48 AM EST
Struggling to breathe new life into its nutrition business in the face of tough competition from Danone SA, Swiss food giant Nestlé SA said it is unveiling a line of drinks created to fight the malnutrition problem in the world’s elderly population. The $174 billion health and medical nutrition market is growing at nine percent a year, but Nestlé’s sales are not keeping pace, according to analysts cited in this Bloomberg report. Nestlé, which recently purchased two Kraft Foods pizza lines, could become “just another” food company if it buys more businesses outside of nutrition, one analyst said.
Tom Mulier, "Nestle Targets Malnutrition in Elderly to Fight Danone’s Gains", Business Week, January 17, 2010, © BLOOMBERG L.P.
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