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Nestlé Philippines Expects Surging Demand To Ebb As Buying Power Sinks

May 5, 2020: 12:00 AM EST
The current surging demand for its products is expected to be short-lived, Nestlé Philippines says, because many Filipino consumers have lost income because of the pandemic and the enhanced community quarantine (ECQ). In the near term, the company is ramping up production as it faces supply line shortages and a spurt in demand for food products among panic-buying consumers. The company had increased production to 80 percent from 60 percent in recent weeks after demand surged in March and April. Shipping delays, meanwhile, had caused a decrease in output. To address supply challenges, the company has put safety measures in place so that employees can report for work, and it is planning further ahead when ordering raw materials. To buoy demand, the company is considering adding free packs in products and increasing promotional strategies, an executive said.[Image Credit: © Nestle]
Jenina P. Ibañez , "Nestlé ramps up production as supplies run low", Business World, May 05, 2020, © BusinessWorld Publishing
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