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Nestlé U.K. Steps Up DTC Activities With Delivery Partnership

May 29, 2020: 12:00 AM EST

Nestlé U.K. has joined forces with Deliveroo’s Essentials delivery platform so that stay-at-home British consumers can have a variety of its brands delivered to their door during the pandemic. Customers place orders via the Deliveroo app with deliveries available from 11 sites in Leeds, London, Manchester, and Nottingham. Other big food manufacturers that have turned to the direct-to-consumer (DTC) channel in recent months include PepsiCo rolling out new websites selling its snacks and drinks in the U.S., and Kraft Heinz launching an e-commerce operation (Heinz to Home) in the U.K. giving consumers a chance to buy its products. The move to DTC at least partly replaces lost revenue from the closure of some retail stores and most hospitality venues during the pandemic.[Image Credit: © Nestlé]
"Nestlé Products Being Delivered Direct To Consumers", Kam City, May 29, 2020, © EMR-NAMNEWS Ltd.
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