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Nestlé Waters Adds Functional Variants To Levissima Range In Italy

August 14, 2018: 12:00 AM EST
Nestlé Waters is extending its Levissima mineral water brand in the Italian market with the launch of a functional water range in three flavors and variants offering added potassium (muscle function), magnesium (tiredness and concentration), or zinc (stress). Levissima + is marketed as a hydration solution that also can “perform additional functions.” The company’s Italian unit said early feedback from the market has been "strong," with other varieties scheduled to launch in 2019.
Lucy Britner, "Nestle Waters unveils functional water Levissima + in Italy", just-drinks.com, August 14, 2018, © just-drinks.com
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