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Nestlé Waters Debuts RTD Sparkling Tea Products Under Sanpellegrino Brand

May 18, 2018: 12:00 AM EST

Nestlé Waters believes it can make the most of its Sanpellegrino customer base while expanding to new audiences with the launch of an RTD subcategory comprising a “flavor-packed, premium sparkling tea experience," dubbed Sanpellegrino + Tea. The range of organic, low-calorie sparkling teas includes Limone + Tea and Pesca + Tea flavors. The brand was launched in Canada in March and recently in the U.K. as a component of a brand awareness campaign this year featuring digital engagement, experiential and sampling activities, in-store merchandising, and print ads.

Lucy Britner, "Nestlé Waters' Sanpellegrino + Tea - Product Launch", Just-drinks.com, May 18, 2018, © Just-drinks.com
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