Nestlé Waters’ Plastic Packaging Is Recyclable, But Consumers Need To Recycle

Nestlé Waters has announced plans to make 100 percent of its packaging across the business recyclable or re-usable by 2025. But another goal – no packaging ending up in landfills or as litter – requires help from consumers. PET has the potential to be a reusable resource, but it’s a major challenge: industrywide only half of bottles are recycled. The company says nearly all of its bottles are recyclable now, and it is working on the exceptions. But to achieve the goal of zero-landfill-disposal, the company said it needs the cooperation of consumers globally. To that end, it is “raising their awareness” via brand platforms and corporate educational programs such as those implemented in Italy, Argentina, U.K., and Thailand. In the U.S., the company uses “clear and consistent How2Recyle instruction” on half-liter bottle labels of major brands.