Nestlé Waters UK Hopes New “Emoji” Pure Life Bottles Will Attract Kids

Nestlé Waters UK’s new limited edition “emoji” bottles for its Pure Life purified water line are designed to appeal to family shoppers and especially to children. According to the company, 65 percent of British children (ages five to 16) do not drink enough water. Four “water buddy” designs will be included on the 33 cl bottles, which will be released intermittently throughout the year. The company says bottled water is the fastest growing segment within the $10.4 billion U.K. soft drinks category. It believes the new bottle designs will help retailers drive sales and “appeal to new shoppers.”