Nestle Begins To Re-Invent Itself

Six months after becoming Nestlé’s CEO, Mark Schneider is determined to reshape its business portfolio and product line, divesting those that are under-performing, while boosting profitable or high-potential ones, including health foods, coffee, pet food. Key goal is setting the company on a firm growth trajectory. Hoping to shed its confectionery business, company last week put Butterfinger and Baby Ruth candy brands on the block, though it says it is still committed to chocolate. Analysts suggest possibility company will take close look at other underperforming businesses, including Herta processed-meat brand, U.S. frozen foods, ice cream or pizza.