We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Nestle Touts Pure Life Water’s Unique Environmental Benefits

July 31, 2017: 12:00 AM EST
Volume sales of Nestlé Waters’ purified water brand, Pure Life, grew one percent last year – not bad considering that consumers don’t seem to distinguish among mass-produced plain waters, such as Coca-Cola’s Dasani and PepsiCo’s Aquafina offerings. So it is marketing Pure Life with a view to distinguish it ecologically from the competition. The latest ad campaign, created by Publicis (“Pure Life Begins Now”) positions the brand as environmentally friendly and a partial solution to global water shortages. A “water-filled fantasy land” TV spot launching in September features children and bubbles. Social media pitches, however, are more reality-centered, describing Pure Life’s ecological benefits. [Image Credit: © Nestlé Waters ]
E.J. Schultz, "With Water Fantasy Ad, Nestle Begins New Pure Life Push", Advertising Age, July 31, 2017, © Crain Communications
Market News
North America
United States of America
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.