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New Bagged Snack Brands Offer Alternatives To Good Old Potato Chips

April 17, 2021: 12:00 AM EST
According to a U.K. snack category report, the new so-called “disruptor” snack brands "are exploiting profound shifts in consumer attitudes and behavior,” such as growing consumer interest in healthier, more ethical, product ingredients and, more broadly, in snacks that are different from the generic branded items like potato chips. New offerings and their unique selling proposition (USP) include: Peter's Yard's Sourdough Bites (60 percent less fat); Small Giants Crackers (protein-rich cricket flour); Real Handful (baked nuts); Mister Free’d Barbecue Smoky Flavor Chips (gluten-free, vegan, fiber-rich); Honest Bean Co. Roasted Fava Bean Snack (eco-friendly alternative); and Unilever brands’ (Graze and Marmite) new Marmite Crunch (roasted corn, broad beans, corn hoops). 
Daniel Selwood, "The challengers: bagged snacks category report 2021", The Grocer, April 17, 2021, © William Reed Business Media Ltd
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