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New Better-For-You Pea-Based Products From HA! Expected Soon

February 15, 2022: 12:00 AM EST
HA! (A Healthier Alternative) is launching a healthier version of HA! salty snacks that contain 11 grams of protein and 140 calories, more than competing pea-based snacks. Founder Justin Wiesehan says the brand is growing 20-30 percent online month-over-month as new platforms take the products. It is aims to enter retail in 2022, with some partnerships already lined up. Wiesehan said HA! completed testing for 10 new flavors, to launch later this year, and there are less immediate plans to enter new categories, such as cereals or even desserts. 
Dave Knox, "How HA! Plans To Change The Salty Snacks Aisle", Forbes.com, February 15, 2022, © Forbes Media LLC
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