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New Campaign From ParmCrisps® Aimed at Raising Awareness Of Better-For-You Snacking

January 13, 2022: 12:00 AM EST
The “Unsinfully Good” marketing campaign from the artisan-crafted crunchy cheese crisp brand is designed to make consumers more aware of the brand as a player in the better-for-you snack category. It will feature across multiple channels, including TV, streaming services, and social and digital ads. The campaign kicks off next month at the Fashion Show Mall in Las Vegas, where visitors can be photographed as a "ParmCrisps® Angel" next to mural painted by a local artist. Tracy Garbowski, Vice President of Marketing, says the brand aims to remind consumers that snacking isn't sinful when it’s ParmCrisps they are snacking on, and will highlight the brand’s nutritional benefits, such as high protein, low carb content, gluten-free and zero sugar.
"ParmCrisps® Launches New "Unsinfully Good" Brand Campaign", PR Newswire, January 13, 2022, © Cision US Inc.
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