Already have an account? Sign in.

 Remember Me | Forgot Your Password?

New Choline Gummie Supplements Meet An Important Need In Young Children

February 7, 2018: 12:00 AM EST

Research over the years has shown that the brains of infants and young children are healthier when their moms supplement their pregnancy diets with larger doses of the vitamin-like essential nutrient choline. But choline – found in beef liver and eggs and in supplements – is also essential as children grow, though it can be difficult to get kids to ingest adequate amounts. An entrepreneur is trying to solve that problem with the launch of a gummie supplement that makes that task easier. Sarah Kline, founder of Austin, Texas-based BestCholine, begins shipping her choline supplement this month in 500mg capsules, the amount recommended by the American Medical Association. Her marketing challenge is twofold: spreading the word about her product while educating parents about the need for adequate amounts of choline in developing brains.. [ Image credit:  © BestCholine  ]

Adi Menayang, "Kids Need Choline Too: Supplement Start-Up BestCholine Launches Choline Gummies",, February 07, 2018, © William Reed Business Media Ltd
Market Segments
Brands & Marketing
New Products
Functional Foods
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Products & Brands
Developed by Yuri Ingultsov Software Lab.