We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

New Clif Bar CEO Pursues Ambitious Transformation Plan

February 23, 2021: 12:00 AM EST
The new CEO of the Emeryville, Calif.-based snack company is leading a corporate transformation whose ambitious goal is to double its business to $2 billion and double its positive impact on the world. Key moves in Sally Grimes’ transformation plan include: implementing a new structure that will be faster at meeting the needs of consumers and appeal to a broader shopper base; adopting a balanced marketing mix to build brand awareness beyond the core customers of athletes and weekend warriors; bringing in new talent and adding jobs focused on advanced analytics, technology, agile innovation, design thinking, and revenue growth management; and eliminate approximately 125 positions across the company. Regarding innovation, recent new product introductions include Clif Thins made from organic rolled oats that come two to a pack and weigh in at only 100 calories with five grams of sugar; and the launch of a new of Pop’n Crunch clusters that contain nutrient dense ingredients such as seeds and nuts. 
Elizabeth Crawford, "Clif Bar adopts ambitious ‘transformation’ to expand portfolio, consumer-reach & sustainability", FoodNavigator-USA.com, February 23, 2021, © William Reed Business Media Ltd
Market Segments
Savory Snacks
North America
United States of America
Business News
Companies, Organizations
Developed by Yuri Ingultsov Software Lab.