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New Colas Capture China’s Attention

August 10, 2017: 12:00 AM EST
Among the novel beverages on store shelves and on online shopping sites in China these days is a Pepsi brand that fizzled out two years after it debuted in the U.S. in 2002. Still popular in the Philippines and Indonesia, berry-flavored Pepsi Blue is gaining traction as a new product in China, where some younger buyers use it to braise chicken wings. Other new products being marketed in the Asia-Pacific region include: sugar-free, calorie-free, Coca-Cola Plus with fiber; ginger- and cherry-flavored colas; colorless coffee (Clear Coffee); transparent lemon tea; and barley grass yogurt.
Li Anlan, "Fickle Consumers Ditch Coconut for Colas", Shanghai Daily, August 10, 2017, © Shanghai Daily
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