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New Dragon Fruit Snack Company Soul Fruit Now Available in Selfridges

January 11, 2022: 12:00 AM EST
In 2021, Soul Fruit launched its dragon fruit snacks. This month, it has made a move into major physical retail through a deal with Selfridges to sell its Dragon Fruit Chips and Soft Dried Dragon Fruit. The vegan and 100% natural snacks also contain a range of vitamins, Omega 3 and 6 fatty acids, and antioxidants. The price point for a 20g pack is £1.79.
Fiona Briggs, "London-based dragon fruit snack brand wins Selfridges’ listing", RetailTimes.co.uk, January 11, 2022, © RetailTimes.co.uk
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