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New Flavors, Smaller Sizes, Perk Up U.S. Pie Sales

September 29, 2016: 12:00 AM EST
Traditional pie flavors – apple, pumpkin, cherry and pecan – still make up the lion’s share of pies sold in the U.S. But bakeries and consumers are more open these days to new flavors. Among these are peach praline, Honeycrisp apple (instead of Granny Smith), sweet potato, and even apple pies made with chili peppers. Supermarkets have also shaken up the pie category by offering smaller variations on traditional 10-inch pies. The smaller “mini” pies are cheaper but sell in higher volumes. The result: overall pie sales increased eight percent in dollars and 29 percent in volume in the past year.
"Consumers opt for smaller pies in fresh flavors", Supermarket News, September 29, 2016, © Penton
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