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New Funding Will Help India’s Eat Better Company Grow

August 5, 2021: 12:00 AM EST
The year-old Jaipur-based healthy snack brand says the money raised from ecommerce investment marketplace GetVantage will be spent on marketing and new product launches in the coming months. Launched in August 2020, the Eat Better Company said its customer base has surpassed 15,000 people. The company sells an array of seed- and nut-based snack products packaged in boxes and jars. Besides selling its products through its website and various marketplaces, the company also has a strong gifting portfolio and counts Visa, Razorpay, Pine Labs, and Godrej Housing Finance among its customers. GetVantage has invested in more than 70 digital-first brands in India. 
Peerzada Abrar , "Eat Better raises undisclosed funding from GetVantage to fuel expansion", Business Standard (Online), August 05, 2021, © Business Standard Private Ltd.
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