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New Hippeas Promo Campaign Features Minions-Themed Snacks

May 26, 2021: 12:00 AM EST
The Plainview, N.Y.-based maker of vegan chickpea snacks has launched a limited-edition Minions-themed version of its Chickpea Puffs in the best-selling vegan white cheddar flavor. The snacks – four grams of plant-protein, three grams of fiber, 130 calories per one-ounce serving – will be available in both a six-pack of one-ounce bags and a 10-ounce family size bag. The promotional campaign coincides with the premier of Rise of Gru, the latest installment of the animated Universal studios franchise Minions. Hippeas has replaced its familiar chickpea smile graphic for a smiling, goggle-wearing Minion on-pack. The Minions-themed Hippeas snacks will be available nationwide online and at Whole Foods Market and other select retailers from June 1 through July 31.
"Hippeas Launches Limited-Edition Minions-Themed Snacks", PR Newswire, May 26, 2021, © Cision US Inc
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