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New Kerry Microapp Will Help Private Labels Fine-Tune Snack Marketing

August 26, 2021: 12:00 AM EST
The Irish taste and nutrition company’s research shows there are ample opportunities in the snack marketplace for grocery and private retail labels to plant their product flags. The company created what it says is an “easy-to-navigate online microapp” designed to provide information about its research results and identify the opportunities shaping the private label snacks space. The “Seizing the Private Label Snack Category” microapp allows users to explore product packaging examples and reveals the claims and ingredients that resonate with various consumer types. Insights related specifically to snacks provide direct guidance on tackling snack product innovation. For example, private label consumers comprise two key groups: “adventure seekers” (novel flavors) and “practical traditionalists” (tried-and-true flavors).
Elizabeth Green, "Kerry’s microapp delves into emerging opportunities in private label snacks", Food Ingredients First, August 26, 2021, © CNS Media BV
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