We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

New Marketing Chief Takes Over At Nestlé Waters NA

July 31, 2018: 12:00 AM EST
Nestlé Waters NA marketing head Antonio Sciuto, credited with transforming the company’s digital strategy, has resigned and will be replaced by Yumi Clevenger-Lee. The change in leadership comes in the midst of a mushrooming sparkling water marketing war among Nestlé, Coca-Cola, PepsiCo, and smaller marketers such as La Croix. Nestlé is the market leader, after private label brands, commanding a 13.3 percent share in the U.S. Private labels have 31.2 percent of the market. PepsiCo and Coca-Cola have 3.3 percent and 4.5 percent, respectively, but have been spending heavily on marketing and have been gaining. Nestlé's share fell by 1.3 points in the year-to-date period through mid-June. Clevenger-Lee had been marketing director for the Latin American division of Cereal Partners Worldwide, a joint venture between Nestlé and General Mills.
E.J. Schultz, "Nestle Waters taps new CMO amid sparkling water ad war", Advertising Age, July 31, 2018, © Crain Communications
Domains
FOOD BUSINESS NEWS
News
Companies
Market News
Operations
Geographies
Worldwide
North America
United States of America
Categories
Companies
Companies, Organizations
Market News
Marketing & Advertising
Nestle
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.