New Nightfood Packaging Emphasizes “Sleep-Friendly” Benefits

December 9, 2020: 12:00 AM EST

New packaging for the Tarrytown, N.Y.-based “sleep friendly” ice cream company’s products puts greater emphasis on better-for-you night-time snacking formulated for better sleep. The revamped packaging features the company’s familiar Cravemonsters in a bolder design with a new deep blue background for stronger shelf-presence. The packaging also suggests night-time cues to the consumer, according to the company. The “sleep-friendly” nutritional profile includes more prebiotic fiber, casein protein, calcium, magnesium, and zinc compared to regular ice cream, while containing less sugar, less fat, and fewer calories. These benefits are highlighted in detail on the back of each pint. During the 18 months the ice cream has been on store shelves, consumer reviews and company interviews determined that 95 percent of reviewers ticked 4 or 5 stars. Production of Nightfood pints in the new packaging is expected to appear on store shelves starting in March. The packaging update was executed by OffWhite Co.

"Nightfood Unveils New Packaging with Increased Emphasis on Sleep-Friendly Benefits and Nighttime Nutritional Profile", GlobeNewswire , December 09, 2020, © GlobeNewswire, Inc.

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