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New Non-HFSS Crisp Brand Launches In The U.K.

February 7, 2022: 12:00 AM EST
Simply Roasted, a Norfolk-based non-HFSS crisp brand, is launching exclusively in northern England through 27 Booths supermarkets. The line includes Sea Salt, Mature Cheddar & Red Onion, Sea Salt & Cider Vinegar and Black Truffle. The company has a patented roasting process using whole slices of potato, for crisps that contain half the fat and 25% less salt than traditional crisps.”
James Ridler, "Simply Roasted launches non-HFSS crisp range into Booths", Food Manufacture UK, February 07, 2022, © William Reed Business Media Ltd
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