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New Promotion From Special K Canada Features Twist On “Ditch Resolutions” Day

January 12, 2021: 12:00 AM EST
Kellogg’s Canadian brand (Mississauga, Ont.) is putting a new twist on January 17, known as "Ditch New Year's Resolutions Day," when Canadians fall back into old habits. Special K’s "Prove It Day" promotion is designed to encourage Canadians to reach their New Year’s goals. It turns a Special K box into a prize generator: consumers visit a website to scan a cereal barcode offering a chance to win motivational prizes, including exercise bikes, fitness trackers, water bottles, yoga mats, and a year's supply of Special K, among others. The celebrity face of the promotion is Kaitlyn Bristowe, ABC's Dancing with the Stars 2020 winner, former Bachelorette, and podcaster. 
"Kellogg's* Special K* Launches "Prove It Day" with Kaitlyn Bristowe to Help Inspire Canadians", Canada NewsWire, January 12, 2021, © CNW Group Ltd.
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