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New Releases In Singapore’s Growing Snack Market

March 27, 2022: 12:00 AM EST
A wave of new snacks has recently entered the Singapore market. The snack market in Singapore is increasingly competitive, with an expected revenue of $440 million this year. It is expected to grow by 4.08% in 2022, with 300 new snacks released in 2021. Local and Asian flavors are a popular category within the snacking market. Snack company Crusty's has recently launched deep-ridged potato chips in Singapore Chicken Rice and Singapore BBQ Seafood flavors. The snacks are available on Crusty's websites and other online retailers along with its popular popcorn and fish skin products. New home-based business Kelly Snacks also debuted prawn cracker and crab stick snacks with flavors such as salted egg, cereal butter and honey butter. Better-for-you snacks are also popular in Singapore, fueled by the pandemic and an increase in food healthier snacks. E-commerce business Un-Possible Kitchen has recently launched its Arrowroot Paleo Torti Chips. The chip is similar to corn tortilla chips, but made with psyllium husk, coconut and arrowroot flour. Un-Possible Kitchen offers other allergen-free and preservative-free foods such as Black Bean Noodles and Plant-based Paleo Wraps. Biotechnology company Soynergy has released its Fibreworks Chocolate Cookies, which are made with bio-okara, a fermented by-product from soya milk and tofu manufacturing. Snack brand Soyami has debuted with its Soy Chips made from soya bean and potato flour. The chips are positioned as a healthier alternative to potato chips, with 50 percent more protein and 40 percent less fat. Soyami’s Soy Chips come in three plant-based flavors: Original, Honey Butter and Sriracha.
Eunice Quek , "Trending Food: Made-in-Singapore snacks enter the booming snack sector ", The Straits Times (Singapore), March 27, 2022, © SPH Media Limited.
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