New Study Finds UK Consumers’ Diets Lack Fiber

March 10, 2022: 12:00 AM EST

New research from Nestlé Cereals finds that only half (51%) of U.K. consumers believe they consume enough fiber in their diet. Fiber is an essential part of a balanced diet and has various health benefits such as reducing the risk of type 2 diabetes. Fiber can easily be increased through eating food high in whole grain, yet the vast majority of British consumers (85%) have little or no knowledge of whole grain and its nutritional value. Additionally, a third (34%) of U.K. consumers are unaware of what products contain whole grains. Nestlé Cereals hopes to address this issue through its green banner on packs that signifies the product has whole grain as its main ingredient. The company has also added 106 million more 16g servings of whole grain to its cereals in 2020 versus 2010.

Oliver Morrison, "Confusion over whole grain means consumers could be missing out on nutritional benefits", FoodNavigator.com, March 10, 2022, © William Reed Business Media Ltd

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New Study Finds UK Consumers’ Diets Lack Fiber

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