New Study Points To Mushroom Boost For Functional Foods

October 22, 2022: 12:00 AM EST

A new study by Grand View Research forecasts the global functional mushroom category to reach almost $25 billion this year, and $47 billion by 2028. Zoey Henderson, from low-alcohol mushroom beer brand Fungtn, said the pandemic kickstarted the boom as consumers sought natural immunity booster. Mushrooms have been used in medicine for thousands of years. Henderson sees opportunities in offering supplements in more fun ways, such as in beer, as they can be seen as a bit boring. London Nootropics launched an adaptogenic coffee blend in 2020 using lion's mane and cordyceps mushrooms. The brand secured a listing at Harrod’s this year and also has a pop-up café near Piccadilly Circus that sells mushroom chocolates and products from other mushroom brands. Price is the main obstacle to mass adoption, but being able to convert their umami flavours into great-tasting functional products is also a challenge. However, the health benefits could begin to outweigh any reluctance caused by taste. Puresport founder Grayson Hart sees mushrooms developing along the lines of CBD.

Matt Chittock, "Is a shroom boom due in functional foods? Functional category report 2022", The Grocer, October 22, 2022, © William Reed Ltd

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