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New Version Of Nestlé Cereal Contains Fewer Ingredients

April 20, 2021: 12:00 AM EST
The new incarnation of Shreddies breakfast cereal – called The Simple One – has only four ingredients, all of whose nutritional credentials are green under the U.K.’s traffic light system. The ingredients are whole grain wheat, fruit purée, date syrup, and “a pinch” of salt. The simple contents make the cereal non-HFSS, so it will not be affected by the government’s coming crackdown on unhealthy food promotions and advertising. The cereal is available at Waitrose, Ocado, Tesco, and Sainsbury’s.
Daniel Woolfson, "Nestlé adds ‘simple’ Shreddies made with four ingredients", The Grocer (UK), April 20, 2021, © William Reed Business Media Ltd
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