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Nightfood Hires Sircle Media To Help Planned Expansion

February 25, 2021: 12:00 AM EST
The Tarrytown, N.Y.-based better-for-you snack company has hired food & beverage social media agency Sircle Media to create a marketing campaign targeting the $50 billion U.S. night-time snacks segment. A Sircle spokesman said the timing of Nightfood’s campaign is “perfect,” because the brand “solves an important problem that almost everybody can relate to: night-time snacking and better sleep.” Sircle will execute Nightfood social media and online marketing initiatives, with an emphasis on influencer and consumer engagement, educating the market, and driving incremental sales growth in existing and new retail distribution partnerships. Nightfood has expanded distribution for its ice cream into major divisions of the largest supermarket chains in the U.S. 
"Nightfood Selects Sircle Media to Provide Digital Marketing and Social Media Management for 2021 Expansion, Quarterly Investor Call Scheduled for March 2", Globe Newswire, February 25, 2021, © Globe Newswire, Inc.
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