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No Nasties Project Launches Low-Sugar Cereals With Help From Disney Characters

April 22, 2021: 12:00 AM EST
The Australian start-up’s low-sugar cereal range is sold in packaging featuring licensed Disney characters Elsa and Anna from Frozen and Spider Man and Incredible Hulk from Marvel. The cereal has 50 percent less sugar and contains no artificial colors, preservatives. The company will donate $50,000 to youth nutrition organizations when it reaches its goal of reducing 500 tons of sugar intake nationally every year. Australian data show that one in four Aussie kids aged from five to 14 are overweight (17 percent) or obese (7.7 percent).
Remedios Lucio, "Aussie start-up launches healthy breakfast range, partners with Disney", Inside FMCG, April 22, 2021, © Octomedia Pty Ltd
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