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No Nasties Project Releases Reduced Sugar Cereal Range

July 19, 2022: 12:00 AM EST
Melbourne-based start-up The No Nasties Project has rolled out its new cereal range across Coles stores nationally in Australia. In alignment with the brand’s mission to reduce sugar intake across Australia, the company claims the cereal contains 50 percent less sugar than mainstream brands. The cereal is also a good source of B-vitamins and iron, and is available in three flavors: Cinnamon Donuts, Fruity Loops and Choc Bombs. 
Rakshnna Pattabiraman, "No Nasties Project releases new cereal range", Inside FMCG (AUS), July 19, 2022, © Octomedia Pty Ltd
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