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Nonprobiotic Digestive Heath Products Benefit From Dannon’s Ad Campaign For Activia

August 29, 2011: 09:36 AM EST
Products in the digestive health category are selling well, thanks at least in part to Dannon’s aggressive marketing campaign for its Activia yogurt. Ads featuring actress Jamie Lee Curtis have made countless people aware of the importance of digestive health, says Danielle Harrison of National Enzyme Co. And probiotics aren’t the only beneficiary of the campaign. Nonprobiotic ingredients that have experienced an uptick in sales include aloe vera, fiber and enzymes. The business development manager at Xsto Solutions says his company’s products, including a Japanese chelated zinc and L-carnosine ingredient, is experiencing double-digit growth. PepZin GI, supports a healthy mucosal lining in the digestive system.
Vicky Uhland, "Despite rumblings, probiotics are still the gods of the gut", Functional Ingredients/Newhope, August 29, 2011, © Penton Media Inc
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