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Novel Edible Utensils Enhance Customer Experience And Help Eliminate Plastic Waste

September 19, 2018: 12:00 AM EST
Companies are responding to consumer concerns about plastic pollution and regulation restricting the use of plastic straws, with a range of innovative solutions. After announcing it would remove single-use straws globally by 2020, Starbucks introduced a pumpkin spice cookie straw. In the summer Diageo introduced flavored edible straws that supposedly complemented its canned cocktails. Beyond straws, British packaging startup Skipping Rocks Lab partnered with delivery service Just Eat to offer seaweed-based edible sauce sachets. Consumer awareness continues to rise as the scale of the issue becomes clear. One study found that just 9 percent of the 8.3 billion metric tons of plastic produced worldwide is recycled, underling the work still to be done.[Image Credit: © Skipping Rocks Lab]
Emily Safian-Demers, "Edible utensils", J. Walter Thompson Intelligence, September 19, 2018, © J. Walter Thompson U.S.A., LLC
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