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April 28, 2021: 12:00 AM EST
The Chicago-based industry researcher’s new report on snacking describes the close relationship between mood and the surge in snacking during the pandemic. The average U.S. consumer ate 37 percent more snack foods and treats while feeling sad or depressed during the pandemic than they did in 2019. Being bored followed closely, increasing snacking by 33 percent. In addition, consumers tended to eat more snack foods and treats when they were cranky, stressed, anxious, calm, and relaxed. Snack food consumption declined when consumers were feeling rushed, happy, good, tired, and just normal or neutral, said NPD, which suggested that the snack food and sweets industries need to keep a keen eye on the mental state of consumers during changing times.
"Mood Matters When It Comes to Snacking and Treating Ourselves", NPD News Release, April 28, 2021, © The NPD Group, Inc.
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