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June 8, 2022: 12:00 AM EST
Icelandic snack brand, Næra, previewed its products at the NYC Summer Fancy Food Show 2022. Næra (pronounced as Nye-rah) means “nourish” in Icelandic. Næra sells popped, crunchy cheese and skyr snacks made with Icelandic Viking cow milk, which is rich in A2 proteins. Its products are gluten-free, non-GMO and preservative-free and made with 100 percent green energy and minimal processing. Its current product line-up includes Strawberry Skyr Crunch, Garlic & Herb Premium Aged Cheese Crunch, and Sour Cream & Onion Power Protein Crunch. During the Summer Fancy Food Show it unveiled a new flavor, Jalapeno Very Gouda Crunch. Næra is owned by Responsible Foods, a food tech start-up founded in 2019 in Reykjavik, Iceland that aims to modernise traditional Viking foods. Responsible Foods plans to expand its product line into protein-rich vegan and seafood snacks.
Holly T. Kristinsson (Petty), "It is Icelandic goodness and purity, one bite at a time with Næra ™ Icelandic Snacks!", Specialty Food , June 08, 2022, © Specialty Food Association, Inc.
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