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Nura USA Introduces Ingredient That Supports Sleep, Mood, And Stress Management

August 3, 2021: 12:00 AM EST
The three-year-old Irvine, Calif.-based ingredient supplier’s first branded ingredient, Cleanmood, is an organic 5-Hydroxytryptophan (5-HTP) compound extracted from Griffonia simplicifolia seeds sourced from Ghana. According to the company, 5-HTP is a precursor to serotonin production in the brain and has been shown to support healthy sleep along with mood, stress, and weight management. The ingredient, certified organic and glyphosate free, is also tasteless, water-soluble, and heat- and pH- stable. It comes in a versatile powder form that may be added to a wide range of applications, including beverages, snacks, candies, and gummies. The company, which also supplies a range of sweeteners, proteins, herbs and vitamins, says a beverage featuring Cleanmood will launch later this year.
Sam Danley, "NURA USA debuts mood support ingredient", The Baking Business, August 03, 2021, © SOSLAND PUBLISHING COMPANY
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