We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

NutraBolt’s Cellucor C4: A Hybrid Energy And Sports Performance Drink

May 9, 2018: 12:00 AM EST

Texas-based fitness nutrition company NutraBolt is positioning its Cellucor C4 On The Go Carbonated beverages as healthier functional alternatives to conventional energy drinks. The company hopes to exploit the continuing rebound in the energy drinks market, especially among products with reduced sugar. Sugar- and calorie-free Cullucor C4 Carbonated, sold in 16-ounce cans, is positioned as a convenient extension to Cellucor’s C4 pre-workout powder, and somewhere between a sports performance and energy beverage. The company emphasizes the product’s hydrating and energizing effects – supported by clinical research – thanks to ingredients like 200 mg of caffeine anhydrous, CarnoSyn beta-alanine, BetaPower betaine, citrulline malate, N-Acetyl-L-Tyrosine, vitamins B6 and B12. The beverage is available nationwide for $29.99 per 12-pack at GNC and Vitamin Shoppe locations, gyms, convenience and grocery stores, and online.

Mary Ellen Shoup, "Cellucor C4 On The Go Carbonated aims for positioning between sports performance and energy drink segments", Beverage Daily, May 09, 2018, © William Reed Business Media Ltd
Market Segments
Brands & Marketing
Market News
New Products
Functional Foods
North America
United States of America
Companies, Organizations
Market News
Other Companies
Products & Brands
Developed by Yuri Ingultsov Software Lab.