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NutraBolt’s Cellucor C4: A Hybrid Energy And Sports Performance Drink

May 9, 2018: 12:00 AM EST

Texas-based fitness nutrition company NutraBolt is positioning its Cellucor C4 On The Go Carbonated beverages as healthier functional alternatives to conventional energy drinks. The company hopes to exploit the continuing rebound in the energy drinks market, especially among products with reduced sugar. Sugar- and calorie-free Cullucor C4 Carbonated, sold in 16-ounce cans, is positioned as a convenient extension to Cellucor’s C4 pre-workout powder, and somewhere between a sports performance and energy beverage. The company emphasizes the product’s hydrating and energizing effects – supported by clinical research – thanks to ingredients like 200 mg of caffeine anhydrous, CarnoSyn beta-alanine, BetaPower betaine, citrulline malate, N-Acetyl-L-Tyrosine, vitamins B6 and B12. The beverage is available nationwide for $29.99 per 12-pack at GNC and Vitamin Shoppe locations, gyms, convenience and grocery stores, and online.

Mary Ellen Shoup, "Cellucor C4 On The Go Carbonated aims for positioning between sports performance and energy drink segments", Beverage Daily, May 09, 2018, © William Reed Business Media Ltd
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