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August 7, 2020: 12:00 AM EST
The Wishingrad family of Scarsdale, N.Y., spent two years creating a protein-rich, low-sugar, and grain-free recipe for a cereal they felt comfortable feeding their newborn. The result, launched last October, was Three Wishes cereal, made from chickpea, pea protein, and tapioca, and available in cocoa, cinnamon, honey, and unsweetened varieties. They initially relied on in-store samplings at Whole Foods, Wegmans, and Sprouts to market their product – before the coronavirus arrived. The pandemic forced them to change marketing tactics: they began hosting drive-thru samplings in their driveway, and are now planning future drive-thru samplings in grocery store parking lots. The cereals are available on their website for $9.99 a box, or $39.99 for a pack of six.[Image Credit: © Three WIshes Cereals]
Hannah Jiang and Jacqui Frank , "This couple made a grain-free cereal from tapioca, chickpeas, and pea protein", Business Insider, August 07, 2020, © Business Insider India
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