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NYC Ad Campaign Warns Of Link Between Sugary Drinks And Obesity

August 31, 2009: 07:26 PM EST
New York City subway commuters are the targets of a graphic quarter-million-dollar public health ad campaign that warns of the connection between high-sugar sodas and obesity. Displayed on fifteen hundred subway cars, the ads were partly paid for by a private organization. A spokesman for a trade group representing soda companies criticized the “Don’t drink yourself fat” campaign as “sensational” and ultimately harmful. But a food expert applauded the effort as “dramatic,” and urged consumers to stay away from sweetened sports and energy drinks as well as sodas.
Sewell Chan, "New Targets in the Fat Fight: Soda and Juice ", NY Times, August 31, 2009, © The New York Times Company
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