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Oatly Enters U.S. Plant-Based Dairy Alternative Market

August 1, 2017: 12:00 AM EST
Swedish plant-based beverage company Oatly says American consumers are looking for dairy alternatives that are nutritious (and clean label), delicious, and environmentally sustainable and appropriately sourced. Twenty-five-year-old Oatly thinks it has a viable alternative to products on U.S. store shelves, and is rolling out its oat-based dairy alternative beverage in the U.S.
Elizabeth Crawford, "Plant-Based Beverages Need to Offer More Than a “Milk Alternative” to Get Ahead, Newcomer Oatly Says", FOODnavigator-USA.com, August 01, 2017, © William Reed Business Media SAS
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