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Olam’s Technology Empowers Farmers, Gives Them Real-Time Access To Information

July 3, 2018: 12:00 AM EST

Commodities company Olam’s Olam Farmer Information System is helping farmers innovate and increase their production. For example, Olam’s technology puts farmers, such as Ghana cocoa farmer Muhammed Adams, in touch with agricultural experts. From them, Adams learned that he did not have to use pesticides when he had an outbreak of disease. To make customized recommendations to farmers, the OFIS app gathers farm data and uses algorithms. Also, Olam apps let farmers monitor products when leaving the farm and enable them to check product prices and trade online. [Image Credit: © Olam International]


Jessica Bown, "The trick that turned seven bags of cocoa into 25", BBC, July 03, 2018, © BBC
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