We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Online Marketing Expanding in China to Counter Recession

June 22, 2009: 03:23 AM EST

Online advertising is taking off in China as marketers look for ways to boost the profile of brands and products in a tight economy. China has more than 300 million internet users, 100 million of them online gamers. Online advertising revenue reached $2.5 billion in the past year, according to an iResearch Inc report in February. Companies such as Coca-Cola, Unilever, Intel and Nike are increasingly associating their products with online games, and taking advantage of new websites that encourage interaction between consumers and producers.
Zhu Shenshen and Ding Yining, "New online tactics target consumers", Shanghai Daily, June 22, 2009, © Shanghai Daily Publishing House
Domains
Brands & Marketing
Consumers
Strategy
Advertising
Geographies
Worldwide
Asia-Pacific
China
Categories
Companies, Organizations
Consumers
Deals, M&A, JVs, Licensing
Market News
Marketing & Advertising
Products & Brands
Research, Studies, Advice
Trends
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.