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Online Marketing Expanding in China to Counter Recession

June 22, 2009: 03:23 AM EST

Online advertising is taking off in China as marketers look for ways to boost the profile of brands and products in a tight economy. China has more than 300 million internet users, 100 million of them online gamers. Online advertising revenue reached $2.5 billion in the past year, according to an iResearch Inc report in February. Companies such as Coca-Cola, Unilever, Intel and Nike are increasingly associating their products with online games, and taking advantage of new websites that encourage interaction between consumers and producers.

Zhu Shenshen and Ding Yining, "New online tactics target consumers", Shanghai Daily, June 22, 2009, © Shanghai Daily Publishing House
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