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July 7, 2022: 12:00 AM EST
Premium popcorn brand Opopop was founded in 2018 with the aim of innovating in the stagnant popcorn market. Opopop aims to differentiate itself from competitors such as Pop Secret and Orville Redenbacher’s through reimagining formats, flavors, and design. In 2021, Opopop launched its Flavor Wrapped Popcorn Kernels, which the company claims are the world’s first pre-flavored popcorn kernels. Each individual kernel is coated with flavoring, allowing the popcorn to be seasoned as it pops. This past January, Opopop launched its Peel + Pour cups, single-serve packages that contain popcorn kernels with a solid chunk of flavoring inside. The cups are meant to be used in Opopop’s collapsible silicone popper. Opopop also takes an experimental approach with its flavors, with varieties like Cinnalicious, Chedapeño, Salted Caramel and Maui Heat. In April, Opopop debuted its Wasabi flavor and last month launched its dill pickle flavor Pickle Monster. Opopop’s colorful branding and play on words attracts a younger audience. Opopop is available online on its website and in retailers such as Williams Sonoma and Foxtrot Market. The company is currently planning a wider retail launch at grocery stores to reach new consumers.
Chris Casey, "How Opopop is trying to 'make popcorn cool again'", Food Dive, July 07, 2022, © Industry Dive
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